ISHRAQ
Multidisciplinary Designer
PROJECTS
1. VOWD
Other
2. HeartStone
3. Exert Platforms
4. Dissolution
5. LiDAR Try-On
6. Performing Arts Center
7. Q-Uniform
8. SERO Mask
9. California Wildfire
10. Raccoonada
ABOUT
Resume
Films
Inspirations
Raccoonada
Brand Identity and Packaging
Role
Visual Designer
Branding and packaging design system for Raccoonada Inc., a Canadian food company. The design represents a visual identity that merges rich Middle Eastern heritage with a modern Western aesthetic. A playful raccoon character symbolizing the adventurous journey to source the finest dates, with subtle cultural details that nod to its Middle Eastern origins.
This project was an excellent exercise in cultural synthesis and brand storytelling. My primary takeaway was learning how to respectfully and effectively merge two distinct cultural aesthetics—Middle Eastern heritage and a modern Western sensibility—to create a unified and compelling brand identity. The core challenge was to build a narrative that felt both authentic and widely appealing.