Raccoonada
Brand Identity and Packaging
Role
Visual Designer
I developed a branding and packaging system for Raccoonada Inc., a Canadian food company. The identity combines Middle Eastern heritage with a modern Western aesthetic. A playful raccoon character represents the adventure of sourcing dates, while subtle cultural details reference the product’s Middle Eastern origins.
This project taught me how to bring different cultural references into a consistent brand identity. The challenge was to connect Middle Eastern heritage with a modern Western sensibility in a way that felt respectful and authentic while appealing to a broad audience.