IA   ISHRAQ ASHTARIAN
Visual Designer User Experience Designer Interaction Designer  
Future Visual Designer at Google Creative Lab🤞
Found the Hidden  🤫 Phrase
The World Needs More Curious Minds Like Me!

What Skills I Showcase Here?
Creative Talents / Hands-on Approach from Concepts Through Iterative Design / Exploring the Emerging World of AI and its Potential Future/ UX Instincs / Interaction Design / Tackling Complex Challenges Using Visuals / Animation / Innovative Thinking / Passion for Technology, Art, and Culture. 


Projects
1.  HeartStone
2. Exert Platforms
3. Dissolution: Entwined Realities
4. Q-Uniform
5. Raccoonada


Tools
Sketch, Adobe Creative Suite, Figma, Blender 3D, Premiere Pro

About
Inspirations


 
Project Five

Raccoonada


Project
Brand Identity and Packaging

Role
Visual Designer

Description
Branding and packaging design system for Raccoonada Inc., a Canadian food company. The design represents a visual identity that merges rich Middle Eastern heritage with modern western aesthetic. A playful raccoon character, symbolizing the adventures journey to source the finest dates, with sutle cultutral details that nods to its Middle Eastern origins.  

Logo Lockups and Symbol
Primary Logo












Secondary Logo   

Typography
Wordmark
Scale

Primary Typeface - Showcard Gothic
Colorway
Color pallete

Davy’s Gray

RGB
72 / 72 / 72

Hex
#484848



Ebony

RGB
81 / 84 / 77

Hex
#51544D

Delft Blue

RGB
40 / 52 / 79

Hex
#28344F




Packaging

Client
Raccoonada Nuts and Dried Fruits Trading Inc.
https://raccoonada.ca
                          

Previous Project

|
©2025 | Ishraq Ashtarian