IA   ISHRAQ ASHTARIAN
Visual Designer User Experience Designer Interaction Designer  
Future Visual Designer at Google Creative Lab🤞
Found the Hidden  🤫 Phrase
The World Needs More Curious Minds Like Me!

What Skills I Showcase Here?
Creative Talents / Hands-on Approach from Concepts Through Iterative Design / Exploring the Emerging World of AI and its Potential Future/ UX Instincs / Interaction Design / Tackling Complex Challenges Using Visuals / Animation / Innovative Thinking / Passion for Technology, Art, and Culture. 


Projects
1.  HeartStone
2. Exert Platforms
3. Dissolution: Entwined Realities
4. Q-Uniform
5. Raccoonada


Tools
Sketch, Adobe Creative Suite, Figma, Blender 3D, Premiere Pro

About
Inspirations


 
Project One

HeartStone


Project
Exploring the Emerging World of AI in Visual Design

Role
Visual Designer, Vissual Storyteller
Description
The visual design exploration using AI for Tracy Anderson’s limited-edition weighted energy trainer- HeartSton. The branding narrative for this revolves around the acknowledgment of energy as a fundamental pillar of well-being. From the subtle hues of pale pink, reminiscent of rose quartz, to the flowing movements that symbolize the electric currents coursing through our bodies.


Hands-on Design and Concept Exploration
What started as a fun experiment with play-dough became one
of my favorite design projects.

I began by spreading play-dough on glass, shining light through it, and taking bright, detailed photos. I then used Runway ML to turn those images into a video.

The result was a three-minute visual piece that was shown on a large-format display. This project really showed how I like to work hands-on, starting from simple ideas, exploring visuals, using new
AI tools, and building things step by step from concept to launch.
It also pushed me to think creatively, mix analog and digital techniques, and solve design challenges through motion and storytelling.



AI Tool
Runway ML
AI Tool and Turning Playdough Images into Video ?
To speed up the process, I integrated advanced AI image and video tools- Runway ML, that helped with the rapid prototyping, the image generation, and video production. I also ensured that we met the deadline without compromising quality.

Then through iterative approach, I generated a three-minute visual experience that captured the interconnectedness of movement and energy-  which reflected the product’s essence.
Display Specification
The HeartStone video was created for its premiere on
a large-format StandardVision LED Cine v2 Panel display,
providing a truly immersive viewing experience.StandardVision LED Cine v2 Panels
Dimensions: 34.4ft x 14.7ft (10.5m x 4.5m)
Resolution: 4,032 x 1,728 (2.6mm pitch)
Tech Specs: 7,680Hz diode, 1⁄8 scan ratio
Brightness: max 1200nits (adjustable)
Curve: 0.5m x 0.5m panels with 3 degree continuous curve

Codecs
Best: DXV3.0, HAP
Good: ProRes 422
Acceptable: H264, Photo JPEG, ProRes 444 (use 444 only if alpha channel is needed),

Uncompressed 8-bit RGB
Incompatible: H265, DNxHR/HD

Containers
Acceptable: .mov, .png, .tiff, JPEG, mp4
Colorway
Images, textures, and color palettes related to themes of -
serenity, rose quartz, flowing energy, and meditative movement.
This visual exploration guides the aesthetic direction.
CMYK
0.00 / 0.49 / 0.42 / 0.40
RGB
154 / 78 / 89
Hex
#9A4E59
CMYK
0.00 / 0.42 / 0.36 / 0.21
RGB
202 / 118 / 130
Hex
#CA7682
CMYK
0.00 / 0.21 / 0.17 / 0.20
RGB
205 / 162 / 171
Hex
#CDA2AB

Client
Tracy Anderson
https://tracyanderson.com/shop/heartstone/
                                
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©2025 | Ishraq Ashtarian