ISHRAQ
Design Portfolio
PROJECTS
1. VOWD
Other
2. HeartStone
3. Exert Platforms
4. Dissolution
5. LiDAR Try-On
6. Performing Arts Center
7. Q-Uniform
8. SERO Mask
9. Raccoonada
ABOUT
Resume
Films
Inspirations
HeartStone
Exploring the Emerging World of AI in Visual Design
Role
Visual Designer, Vissual Storyteller
The visual design exploration using AI for Tracy Anderson’s limited-edition weighted energy trainer- HeartStone. The branding narrative for this revolves around the acknowledgment of energy as a fundamental pillar of well-being. From the subtle hues of pale pink, reminiscent of rose quartz, to the flowing movements that symbolize the electric currents coursing through our bodies.
This project was a powerful lesson in blending creative hands-on exploration with the efficiency of modern AI tools. My biggest takeaway was discovering a new, hybrid design workflow: starting with a simple analog method—shaping play-dough and capturing light—and then leveraging advanced AI software like Runway ML to transform those physical artifacts into a dynamic digital experience.
I learned the value of rapid, iterative prototyping with AI, which allowed me to quickly explore and refine visual concepts, ultimately helping me meet a tight deadline without compromising the quality or depth of the final three-minute piece. Furthermore, working with a large-format display like the StandardVision LED Cine panel taught me the critical importance of designing for specific technical specifications.
What started as a fun experiment with play-dough became one
of my favorite design projects.
I began by spreading play-dough on glass, shining light through it, and taking bright, detailed photos. I then used Runway ML to turn those images into a video.
The result was a three-minute visual piece that was shown on a large-format display. This project really showed how I like to work hands-on, starting from simple ideas, exploring visuals, using new
AI tools, and building things step by step from concept to launch.
It also pushed me to think creatively, mix analog and digital techniques, and solve design challenges through motion and storytelling.
Runway ML
AI Tool and Turning Playdough Images into Video ?
To speed up the process, I integrated advanced AI image and video tools- Runway ML, that helped with the rapid prototyping, the image generation, and video production. I also ensured that we met the deadline without compromising quality.
Then through iterative approach, I generated a three-minute visual experience that captured the interconnectedness of movement and energy- which reflected the product’s essence.
The HeartStone video was created for its premiere on
a large-format StandardVision LED Cine v2 Panel display,
providing a truly immersive viewing experience.
Dimensions: 34.4ft x 14.7ft (10.5m x 4.5m)
Resolution: 4,032 x 1,728 (2.6mm pitch)
Tech Specs: 7,680Hz diode, 1⁄8 scan ratio
Brightness: max 1200nits (adjustable)
Curve: 0.5m x 0.5m panels with 3 degree continuous curve
Codecs
Best: DXV3.0, HAP
Good: ProRes 422
Acceptable: H264, Photo JPEG, ProRes 444 (use 444 only if alpha channel is needed),
Uncompressed 8-bit RGB
Incompatible: H265, DNxHR/HD
Containers
Acceptable: .mov, .png, .tiff, JPEG, mp4
Images, textures, and color palettes related to themes of -
serenity, rose quartz, flowing energy, and meditative movement.
This visual exploration guides the aesthetic direction.
CMYK
0.00 / 0.49 / 0.42 / 0.40
RGB
154 / 78 / 89
Hex
#9A4E59
CMYK
0.00 / 0.42 / 0.36 / 0.21
RGB
202 / 118 / 130
Hex
#CA7682
CMYK
0.00 / 0.21 / 0.17 / 0.20
RGB
205 / 162 / 171
Hex
#CDA2AB
Tracy Anderson
https://tracyanderson.com/shop/heartstone/