ISHRAQ
Multidisciplinary Designer
PROJECTS
1. VOWD
Other
2. HeartStone
3. Exert Platforms
4. Dissolution
5. LiDAR Try-On
6. Performing Arts Center
7. Q-Uniform
8. SERO Mask
9. California Wildfire
10. Raccoonada
ABOUT
Resume
Films
Inspirations
HeartStone
Exploring the Emerging World of AI in Visual Design
Role
Visual Designer, Vissual Storyteller
The visual design exploration using AI for Tracy Anderson’s limited-edition weighted energy trainer- HeartStone. The branding narrative for this revolves around the acknowledgment of energy as a fundamental pillar of well-being. From the subtle hues of pale pink, reminiscent of rose quartz, to the flowing movements that symbolize the electric currents coursing through our bodies.
This project was a powerful lesson in blending creative hands-on exploration with the efficiency of modern AI tools. My biggest takeaway was discovering a new, hybrid design workflow: starting with a simple analog method—shaping play-dough and capturing light—and then leveraging advanced AI software like Runway ML to transform those physical artifacts into a dynamic digital experience.
I learned the value of rapid, iterative prototyping with AI, which allowed me to quickly explore and refine visual concepts, ultimately helping me meet a tight deadline without compromising the quality or depth of the final three-minute piece. Furthermore, working with a large-format display like the StandardVision LED Cine panel taught me the critical importance of designing for specific technical specifications.